Data Shows Customers Are Likely to Buy and Unfollow You for Political Statements

As Danielle Strouther writes, there are socially conscious buyer and there are politics-blind customers. Kimberly Friedmutter, certified hypnotherapist and author of the book Subconscious Power suggests that brands would generally be wise to remain neutral. “Retail is our safe haven, our neutral point of feeling good….”

 

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